iQueiQue, Ltd. (simplified Chinese: 神游科技; traditional Chinese: 神遊科技; pinyin: Shényóu Kējì) is a Chinese video game/game localization and support development company located in Suzhou. It was founded as a joint venture between Wei Yen and Nintendo in 2002 as a Chinese video game console manufacturing company. The following year, the company released the iQue Player. The company had manufactured and distributed official Nintendo products for the mainland Chinese market under the iQue brand until 2018.
iQue only released portable Nintendo games for 3DS XL, DS, Game Boy Advance, and Game Boy Advance SP. The iQue Player is the only home console available from the company in China. There were plans to release the Wii in all of China but when Satoru Iwata officially announced the release date for it on September 20, 2007, he said it would only be available in Hong Kong, under the Nintendo brand. The Nintendo DSi was released in China in December 2009 as iQue DSi. The Nintendo 3DS XL was released in China as iQue 3DS XL in December 2012. By 2013, the company became a wholly-owned subsidiary of Nintendo.
By 2018, Nintendo had ceased any official distribution of older game consoles into mainland China under the iQue brand. Nintendo partnered with Tencent to bring the Nintendo Switch into the Chinese market at the end of 2019. Since 2017, iQue continues operations by offering consumer support for any previously released products, and translating and localizing new games released worldwide by Nintendo into simplified Chinese, while Nintendo Hong Kong does traditional Chinese.
In 2019, iQue began to hire developers, along with programmers and testers, indicating that the company was transitioning into development to support game projects for Nintendo EPD.
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